Pink Tights, Shoreditch

As dusk fell on Shoreditch, I spotted a young woman… for a fleeting moment checking her txts. I adored those pink tights, the leopard print bag and the bright hair.

John Lewis Oxford Street

Black On Black

I spotted Emanuel shopping at one of Naomi and Sienna’s favourite W11 emporiums ‘One Of A Kind’ in Portobello Road, London. He says he is a “One Of A Kind kinda of guy” and loves to wear black. Here he sports boots by Costume National – which he loves – along with a coat by […]

Urban Hunter Gatherer

Florence has a band Called ‘Florence and the Machine’. She put this rather glamorous safari look together by buying all her clothes in vintage and charity shops.

Johnny Two Shoes

Johnny works for a Music PR company. His bright yellow ‘Reebok ERS Racers’ really caught my eye and it just seemed right for me to photograph him where I approached him, by the newsagents with the rusted airline food trolley and the graffiti on Shoreditch High Street, it all seemed to fit. Johnny told me […]

Slinky in Shoreditch

Camilla had just come from a job interview for a fashion PR, when I noticed her passing, she was on her way to American Apparel, East London and, in true fashionista style, she was eager to get changed into the outfit should had just bought. Camilla wears a Primark plaid blazer, a Jacobs bag and […]

Svenska In Furs – Retro Style

Ida is from Sweden, she is studying fashion management at the London College of Fashion. She bought her fur coat at ‘Beyond Retro’ on Cheshire Street, East London.

Credit Crunch Chic

Lauren works for a post-production company in the heart of Soho London, W1. She is also a fashion model.Her dress is from Primemark, the jacket from a charity shop, and the long-socks are from River Island. Now thats what I call recession shopping  with style.

Peacoat Parade

Andrew was waiting outside The Thrift Store on Slater Street, where he works. He says he likes to mix 60’s Phil Spector style with classic high-street tailoring, such as C&A.

Mahab Goes to Market

Mahab was on the way to work at the Broadway Street Organic Farmers Market when I spotted her on Hackney Road, East London. She says dressing is an every day experiment for her.

Tough Trade

Diago and his partner Natalia run a fashion retail shop on Slater Street, just off Brick Lane, called the Lazy Ones. They both like to mix new with every day secondhand clothes.

Pastels in East London

Eliza is a German fashion student studying fashion, design and women’s wear, at Central St Martins fashion school. She is 21 years old. I photographed her on the Kingsland High Road, Shoreditch, East London.

India in Hoxton

India an 18 year old model I met on the Streets of Hoxton, Hackney, East London, England UK.  I snapped her just before she had to get ready for a photo shoot. She started modelling when she was 14. She says this is how she likes to dress.