Joanna along with her mother Helen is the co-owner of the ultra-cool London women’s Boutique Oxygen. With it’s finely edited pieces and collections Oxygen has managed to establish it’s-self in less than a year – March 2010 will be their first anniversary.

I myself won a wonderful Eugenia Kim hat at an Oxygen party raffle in the summer. As it was a woman’s hat I decided that I would wait Zen-like, until a suitable candidate for the hat came along. That lucky lady is now walking around Manchester attracting looks of envy – no doubt. Oxygen also doubles as an art gallery showing cutting-edge fashion related art and photography.  Joanna is wearing Bottega Veneta shoes, LMA leggings, Opening Ceremony jumper, Gryphon blazer and accessorized with a Zara belt.

“My favourite trend is the sixties look – especially the mini dress. I love the Twiggy style”.

“My least  favourite trend is when people wear too much vintage – the look is getting a bit old”.  (Sic)