I met Jo – owner of the uber-trendy ‘Goodhood’ -, as she was dashing to make an appointment, which she was running late for.

The fashion retail lifestyle store on 41 Cornet Street Hoxton is in a good location for all the hipster’s from Shoreditch. They stock a range of cool brands such as; Bernhard Willhelm, PAM, Woodwood, Gasius, Rittenhouse, Medicom, Call of the Wild, Special Needs, Hellz Bellz and many others.